For my D&AD brief, I created a campaign for On that brings fresh, creative, and playful energy to their Swiss-engineered running shoes. I focused on making the brand more appealing to a younger audience by blending high-performance tech with bold, colourful designs. The idea was to connect modern athleticism with expressive streetwear style perfect for young runners and sneaker lovers who want to stand out. I used vibrant visuals and energetic layouts to communicate both style and substance, showing that On can go beyond the run.
